Q: What’s more valuable than a qualified lead?
A: A repeat customer!
Of course, it goes without saying that attracting new, qualified leads is important but nurturing the business you already have won over is far easier than trying to convince prospects who are still on the fence about your product. Collectively, sometimes we are so focused on baiting and hooking the “new” that we inadvertently neglect the value of developing customer loyalty. The old proverb, “a bird in the hand is worth two in the bush” comes to mind here.
Creating online magazines geared towards your existing customers is an interactive way to beautifully showcase your latest products or services to an audience already made up of your fans. We created a short resource guide to give you a few tips on how you can get the most out of creating your own online magazines.
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